VKL
- Dec 18, 2019
- 2 min
Kia’s new logo is a LOT cooler than its old one
Sawtooth-based design is sure to turn heads. Kia isn't exactly an automotive brand that you associate with exciting design. We've nothing against its cars – they have plenty of decent qualities and certainly tick many of the right boxes you might look for in a new motor – but it's definitely one of the more functional marques. No teenager has ever plastered their bedroom wall with photos of the latest Picanto, is what we're saying. To its credit, though, Kia at least seems to
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VKL
- Dec 12, 2019
- 2 min
New Levi's logo is infuriating typophiles
Levi's bold logo is one of the most instantly recognisable and iconic designs. In fact, the strength of Levi's branding is so strong, they needn't worry about experimenting with new designs, right? Maybe not. Levi's has recently revealed a new '90s-inspired logo, which is a world away from the beloved batwing design we're so used to seeing. The current sans-serif design has been replaced with a serif typeface that has a real retro feel. But it's not the new typeface that has
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VKL
- Dec 6, 2019
- 1 min
Pantone Color of the Year 2020 announced
Pantone chooses Classic Blue as its trending shade. Pantone Color of the Year 2020 has been announced! And this year it has gone for a traditional shade: Classic Blue. Or PANTONE 19-4052 to be exact. The shade is elegant, simple and enduring, and Pantone says it instills "calm confidence and connection". Whatever your opinions on this enduring shade, it's sure to influence graphic design trends in 2020. It makes sense that we're trending towards less outlandish palettes right
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