After confirming it was testing the 'More results' button earlier this week, Google tweeted an official announcement about its launch today.
Google has officially launched its “More results” search button on mobile, making it possible for additional search results to load beyond the first set of results displayed.
The announcement, made via a tweet from the Google’s @SearchLiason account, confirmed that the new “More results” button will replace the previous “Next” button that would display a new page of mobile search results.
Google says the “More results” button will load more organic results first before loading relevant ads under the organic results and will appear for searchers using the Google app on iOS and Android devices and major mobile browsers — except for Chrome for iOS. (Google says support for Chrome on iOS is coming.)
Earlier this week, Google’s Danny Sullivan confirmed it was running a test on the new “More results” button. Search Engine Land first reported on the “More results” mobile search feature in December of last year.
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles