Black Friday is no longer a one-day sales event and has expanded into a month-long extravaganza. Deals tend to start being released at the start of November but over two-thirds of all discounts last year were launched between the Monday and the Thursday before Black Friday. Still, most people waited for the day itself to take the plunge, with transactions peaking at over 1,000 per second on Black Friday last year, but this is not necessary. You have more time to find the best deals and this means you don’t need to make impulsive purchases.
Plus, you may be better off waiting for Cyber Monday, an online-only sales event famed for its tech deals, on December 2. Retailers tend to release a slew of new deals but many of the Black Friday discounts will still be available.
This year’s event is expected to bigger than ever but be careful not to be swayed by false deals. Make a list of what you want to buy – including any Christmas gifts you want to snap-up early - and research the standard RRP prices to understand whether you’re getting a good deal. One of the best international price comparison sites is Shopping.com, which is part of eBay. You can already register your interest with most online retailers to make sure you are the first to know when a new deal is released.
Lastly, stay in this year. Trends suggest heading out to the shops is unnecessary because it is likely that any stellar in-store deals will also be available online.