Set realistic goals
You know the saying: if you fail to plan, you plan to fail. This saying holds true for SEO.
Before applying a technique or blowing your marketing budget on an SEO service, first you need to decide on your definition of success. Set your business goals. With clear goals, you can clearly measure your progress and returns.
Make sure to set realistic targets, too. Snagging the top spot on page one for the keyword “women’s dress” will expose your growing boutique to more customers, definitely. But if you’re working on a lean budget and time is a problem, ranking for that keyword will be a long shot. That’s because brands that currently rank for those terms are likely to have spent years (and wads of marketing dollars) to get to where they are. Instead of targeting a broad term, go for more specific and highly relevant keywords that bring in the right audience.
Do a site audit
Auditing your website lets you zero in on, on-page and off-page elements that you need to improve as well as those you can capitalize on. It lets you identify missed SEO opportunities and tweak poorly executed techniques. It also allows you to gauge how friendly your site is to search engines just as whether your technical framework and infrastructure simplify usage and navigation for users.