A logo is more than just a trademark or a symbol associated with your brand. It is primarily designed to capture the interest of your customers and to sustain it and finally empower them to indentity your brand through the logo. It must capture the very essence of your brand. If you check some of the most popular logos of great brands you will notice how much of the brand's ideals are embedded in the logo of the company.
Your logo is often the first thing that a potential customer notices about you. So it is important that your logo makes a strong statement about you. Your company logo should be the image that you are trying to project and create a desired impact among your clients and prospective customers.
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